The Worldwide Privacy Tour

Season	s26
Episode	e02
Written By	Trey Parker
Production Code	2602
Original Air Date	2023-02-15

Episode Chronology

Previous
Cupid Ye
Next
Japanese Toilet

Official Description

The Prince of Canada and his wife try to find privacy and seclusion in a small mountain town.

Full Description

Ike Broflovski, who is Canadian-American, watches the televised funeral for the Queen of Canada, who passed some months ago. The Prince of Canada and the Prince's Wife receive a poor reception from other attendees because they have been bashing the Canadian monarchy. Ike's monopolizing of the computer prevents his older brother Kyle from appearing online to play the video game Darktide with his friends, which results in their leveling up without him, leaving him feeling left out. Butters Stotch tells Kyle that he needs brand management, something in which Butters is being helped by CumHammer Brand Management. He takes Kyle there and an agent suggests possible brands, which all include the word "victim".

The Prince and his wife go on a tour to promote his book. They move into the house across from the Broflovskis. Though they say they want privacy, their various activities are disruptive to Kyle, and when he complains, they scream at him that he is violating their privacy.

Kyle attempts to use the rebranding technique telling his friends that he is a victim, and is working on himself, but they react with indifference. He also persistently complains about the royal couple, which prompts his friends to distance themselves from him. When Kyle's house is plastered with magazine covers featuring the Prince's wife, he tries a brand suggested that "nothing bothers him". Failing to get a reaction from him, the wife accuses Kyle of victimizing her. The Prince then tries to provoke Kyle by exposing himself to Kyle, but fails to provoke a reaction from him.

The next day, Kyle walks into school with a new look and a more positive demeanor, but learns that Butters is being beaten up by Bebe Stevens because Butters launched an abusively misogynistic tirade against her, which Butters refers to as his "strong and assertive" brand. Kyle goes to CumHammer's offices, where he is confronted by the Prince and his wife, who are consulting with Mr. Davis CumHammer Brand Management Head on how to retaliate against Kyle. Kyle says that when one tries to engineer the image by which others perceive them, it just makes that person a performer instead of a human being. Hearing this, the Prince resolves to do away with magazine covers and television appearances in favor of a more normal life and not commodifying oneself as a product. When this gets no response from his wife, he flips open the top half of her head, and inside finds only a chasm from which his voice echoes. The Prince leaves CumHammer without her.

Kyle decides to allow Ike his repeat viewings of the Queen's funeral, realizing that this is who Ike is, and that he doesn't care if this negatively affects his standing with his friends. Kyle's friends show up at his door, telling him that he could use some time outside to relieve the stress he's been experiencing. They go to the local basketball court, where the Prince asks if he can play. When they assent, he sets up his drum set on the edge of the court, playing music as the boys play basketball.

What I Learned Today

"Don't you see, Butters? Teaching people to think of their BRAND just makes more people like THEM. This whole thing is WRONG. They're telling you guys to reduce yourselves into PRODUCTS - instead of PEOPLE to be truly understood and loved! Don't you guys want people to like you for YOU, instead of who they WANT YOU TO BE? Look, we all have our faults. God knows I do... But if we just try to present and control an image of us for people to see then we're just PERFORMERS... Instead of human beings." - Kyle

Memorable Quotes

"I don't give a shit about them" - Kyle
"Nobody give a shit" - Kyle
"Sweet Drip, Dude" - Cartman
"Your Brand! Think about it Kyle. Who are you?" - Butters
"It is like a commercial for Kyle, but you are not putting the label on the jar" - Butters
"You will see Kyle, when you have your brand up and running, no one can stop you!" - Butters
"What the hell?" - Kyle
"We are literally dripping with drip" - Cartman
"I am really working on myself, you are gonna like what you see" - Kyle
"Fuck this people!" - Kyle
"That is the kind of guy I am" - Kyle
"Cool, whatever. I'm care-free and unflappable." - Kyle